/* ============ HYPER · агентство маркетинга ============ */
:root {
  --bg: #0a0a0b;
  --bg-2: #111114;
  --ink: #f4f4f4;
  --ink-2: #8d8d92;
  --ink-3: #4a4a4e;
  --line: rgba(255,255,255,0.08);
  --line-2: rgba(255,255,255,0.14);
  --red: #c5202e;        /* Goji Berry */
  --red-2: #e02b3a;
  --red-glow: 197, 32, 46;
  --serif: 'Unbounded', 'Inter', sans-serif;
  --sans:  'Inter', system-ui, sans-serif;
  --mono:  'JetBrains Mono', ui-monospace, monospace;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html, body { background: var(--bg); color: var(--ink); }
html { scroll-behavior: smooth; }
body {
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
  cursor: none;
  width: 100%;
  position: relative;
}
#root { overflow-x: hidden; width: 100%; }

@media (hover: none) { body { cursor: auto; } }

/* ===== ambient horizontal metric streams ===== */
.ambient {
  position: fixed; inset: 0;
  pointer-events: none;
  z-index: 0;
  overflow: hidden;
}
.ambient::before, .ambient::after {
  content: '';
  position: absolute; inset: -10%;
  background:
    radial-gradient(circle at 20% 30%, rgba(var(--red-glow),0.04), transparent 40%),
    radial-gradient(circle at 80% 70%, rgba(var(--red-glow),0.03), transparent 50%);
  animation: ambientShift 30s ease-in-out infinite alternate;
}
.ambient::after {
  animation-duration: 45s; animation-direction: alternate-reverse;
}
@keyframes ambientShift {
  0%   { transform: translate(0,0); }
  100% { transform: translate(40px,-30px); }
}
.ambient-stream {
  position: absolute;
  left: 0; right: 0;
  font-family: var(--mono);
  letter-spacing: 0.14em;
  text-transform: uppercase;
  white-space: nowrap;
  color: rgba(255,255,255,0.022);
  will-change: transform;
}
.ambient-stream-track {
  display: flex;
  width: max-content;
  animation: streamL linear infinite;
  animation-duration: inherit;
}
.ambient-stream.reverse .ambient-stream-track {
  animation-name: streamR;
}
.ambient-stream-inner {
  display: inline-flex;
  gap: 22px;
  padding-right: 22px;
  align-items: center;
}
.ambient-stream-item {
  display: inline-flex;
  align-items: center;
  gap: 8px;
}
.ambient-stream-tag {
  color: rgba(255,255,255,0.018);
}
.ambient-stream-val {
  color: rgba(var(--red-glow), 0.16);
  font-weight: 500;
}
.ambient-stream-sep {
  color: rgba(255,255,255,0.012);
  margin-left: 4px;
}
@keyframes streamL {
  from { transform: translateX(0); }
  to   { transform: translateX(-50%); }
}
@keyframes streamR {
  from { transform: translateX(-50%); }
  to   { transform: translateX(0); }
}

/* ===== noise grain ===== */
body::before {
  content: '';
  position: fixed; inset: 0; z-index: 200;
  pointer-events: none;
  opacity: 0.06; mix-blend-mode: overlay;
  background-image: url("data:image/svg+xml;utf8,<svg viewBox='0 0 200 200' xmlns='http://www.w3.org/2000/svg'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/><feColorMatrix values='0 0 0 0 1, 0 0 0 0 1, 0 0 0 0 1, 0 0 0 0.4 0'/></filter><rect width='100%25' height='100%25' filter='url(%23n)'/></svg>");
}

/* ===== custom cursor ===== */
.cursor-dot, .cursor-ring {
  position: fixed; top: 0; left: 0;
  pointer-events: none;
  z-index: 9999;
  will-change: transform;
  mix-blend-mode: difference;
}
.cursor-ring {
  overflow: visible;
}
.cursor-dot {
  width: 6px; height: 6px; border-radius: 50%;
  background: #fff;
  transform: translate3d(-50%,-50%,0);
}
.cursor-ring {
  width: 38px; height: 38px; border-radius: 50%;
  border: 1px solid rgba(255,255,255,0.55);
  transform: translate3d(-50%,-50%,0);
  transition: width .25s ease, height .25s ease, background .25s ease, border-color .25s ease;
}
.cursor-ring.is-hover {
  width: 72px; height: 72px;
  background: rgba(var(--red-glow), 0.18);
  border-color: var(--red);
}
.cursor-ring.is-text {
  width: 4px; height: 28px; border-radius: 2px;
  background: var(--ink);
  border-color: transparent;
}
.cursor-ring.is-xray {
  width: 62px; height: 62px;
  background: transparent;
  border: 1px solid var(--red);
  mix-blend-mode: normal;
  box-shadow:
    0 0 0 1px rgba(var(--red-glow), 0.18),
    0 0 26px rgba(var(--red-glow), 0.55),
    inset 0 0 14px rgba(var(--red-glow), 0.18);
}
.cursor-ring.is-xray::before,
.cursor-ring.is-xray::after {
  content: '';
  position: absolute;
  background: var(--red);
  opacity: 0.7;
}
.cursor-ring.is-xray::before {
  left: 50%; top: 10px; bottom: 10px;
  width: 1px;
  transform: translateX(-50%);
}
.cursor-ring.is-xray::after {
  top: 50%; left: 10px; right: 10px;
  height: 1px;
  transform: translateY(-50%);
}
/* legacy KPI list inside the cursor — no longer rendered, keep rules out */

/* hide custom cursor on touch */
@media (hover: none) {
  .cursor-dot, .cursor-ring, .cursor-label { display: none; }
}
.cursor-label {
  position: fixed; top: 0; left: 0;
  pointer-events: none; z-index: 9998;
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.08em; text-transform: uppercase;
  color: #fff;
  padding: 6px 10px;
  background: var(--red);
  transform: translate(20px, 20px) scale(0);
  transition: transform .25s cubic-bezier(.2,.7,.2,1);
  white-space: nowrap;
}
.cursor-label.visible {
  transform: translate(20px, 20px) scale(1);
}

/* ===== typography ===== */
h1, h2, h3, h4 {
  font-family: var(--serif);
  font-weight: 700;
  letter-spacing: -0.02em;
  line-height: 0.96;
  text-wrap: balance;
}
.h-mono { font-family: var(--mono); font-weight: 500; letter-spacing: 0.08em; text-transform: uppercase; }
.eyebrow {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ink-2);
}
.eyebrow .dot { color: var(--red); }
.red { color: var(--red); }

/* ===== layout helpers ===== */
.shell { width: 100%; max-width: 1440px; margin: 0 auto; padding: 0 48px; position: relative; }
@media (max-width: 720px) { .shell { padding: 0 20px; } }

section { position: relative; z-index: 2; }

/* ===== top nav ===== */
.nav {
  position: fixed; top: 0; left: 0; right: 0;
  z-index: 100;
  padding: 18px 48px;
  display: flex; align-items: center; justify-content: space-between;
  background: linear-gradient(to bottom, rgba(10,10,11,0.85), rgba(10,10,11,0));
  backdrop-filter: blur(0px);
  transition: backdrop-filter .3s ease, background .3s ease, padding .3s ease;
}
.nav.scrolled {
  padding: 12px 48px;
  background: rgba(10,10,11,0.62);
  backdrop-filter: blur(18px) saturate(140%);
  border-bottom: 1px solid var(--line);
}
.nav-logo {
  display: flex; flex-direction: column; align-items: center; gap: 7px;
  color: #fff;
  text-decoration: none;
  line-height: 1;
}
.nav-eyes {
  height: 10.8px; width: auto;
  display: block;
  filter: drop-shadow(0 0 7px rgba(var(--red-glow), 0.4));
  transition: height .3s ease;
}
.nav.scrolled .nav-eyes { height: 9.6px; }
.nav-wordmark {
  font-family: var(--serif);
  font-weight: 800;
  font-size: 16px;
  letter-spacing: 0.34em;
  color: var(--ink);
  /* трекинг добавляет «воздух» справа — компенсируем для оптического центра */
  margin-right: -0.34em;
  transition: font-size .3s ease;
}
.nav.scrolled .nav-wordmark { font-size: 14px; }
@media (max-width: 480px) {
  .nav-logo { gap: 6px; }
  .nav-eyes { height: 9.6px; }
  .nav-wordmark { font-size: 14px; letter-spacing: 0.28em; margin-right: -0.28em; }
}
.nav-links { display: flex; gap: 36px; }
.nav-links a {
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--ink-2); text-decoration: none;
  position: relative; padding: 4px 0;
  transition: color .2s;
}
.nav-links a:hover { color: var(--ink); }
.nav-links a::after {
  content: ''; position: absolute; left: 0; bottom: -2px;
  width: 100%; height: 1px; background: var(--red);
  transform: scaleX(0); transform-origin: left;
  transition: transform .35s cubic-bezier(.2,.7,.2,1);
}
.nav-links a:hover::after { transform: scaleX(1); }
.nav-cta {
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.16em; text-transform: uppercase;
  color: #fff;
  padding: 10px 18px;
  border: 1px solid var(--line-2);
  background: transparent;
  cursor: none;
  position: relative; overflow: hidden;
  transition: border-color .25s;
}
.nav-cta::before {
  content: ''; position: absolute; inset: 0;
  background: var(--red);
  transform: translateY(100%);
  transition: transform .35s cubic-bezier(.2,.7,.2,1);
  z-index: -1;
}
.nav-cta:hover { border-color: var(--red); }
.nav-cta:hover::before { transform: translateY(0); }
.nav-links a.is-active { color: var(--ink); }
.nav-links a.is-active::after { transform: scaleX(1); background: var(--red); }
@media (max-width: 900px) { .nav-links { display: none; } .nav, .nav.scrolled { padding-left: 20px; padding-right: 20px; } }

/* ===== HERO ===== */
.hero {
  min-height: 100vh; position: relative;
  display: flex; align-items: center;
  padding-top: 160px; padding-bottom: 120px;
  overflow: hidden;
}
.hero-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 56px;
  position: relative; z-index: 4;
  width: 100%;
  text-align: center;
}
.hero-eyebrow { justify-content: center; }
.hero-eyebrow { display: flex; gap: 18px; align-items: center; }
.hero-eyebrow .pulse {
  width: 8px; height: 8px; border-radius: 50%;
  background: var(--red); position: relative;
}
.hero-eyebrow .pulse::after {
  content: ''; position: absolute; inset: -6px;
  border-radius: 50%; border: 1px solid var(--red);
  animation: pulse 1.8s ease-out infinite;
}
@keyframes pulse {
  0%   { transform: scale(0.6); opacity: 1; }
  100% { transform: scale(1.8); opacity: 0; }
}

.hero h1 {
  font-weight: 500;
  line-height: 1.02;
  letter-spacing: -0.02em;
  text-transform: uppercase;
  position: relative;
  max-width: 1180px;
  margin: 0 auto;
}
/* Лид-строка «МАРКЕТИНГ, КОТОРЫЙ» — задаёт ширину блока */
.hero h1 .r-lead {
  font-size: clamp(24px, 5.8vw, 64px);
  font-weight: 500;
  letter-spacing: -0.005em;
}
/* Строка-пойнт «ВОЗВРАЩАЕТ БОЛЬШЕ» — уменьшена под ту же ширину (жирность шире, поэтому кегль чуть меньше) */
.hero h1 .r-punch {
  font-size: clamp(22.5px, 5.45vw, 60px);
  font-weight: 700;
  letter-spacing: -0.005em;
  line-height: 1.0;
  margin-top: 0.04em;
}
.hero h1 .row { display: block; overflow: hidden; }
.hero h1 .row > span {
  display: inline-block;
  transform: translateY(110%);
  animation: reveal 1.1s cubic-bezier(.2,.7,.2,1) forwards;
}
.hero h1 .row:nth-child(2) > span { animation-delay: 0.12s; }
.hero h1 .row:nth-child(3) > span { animation-delay: 0.24s; }
@keyframes reveal {
  to { transform: translateY(0); }
}
.hero h1 .accent { color: var(--red); font-style: normal; font-weight: 700; }
.hero h1 .muted { color: var(--ink-2); font-weight: 300; }

/* Бегущий слоган hero (typewriter): печатается → держится → стирается → следующая */
.hero h1 .tw-line { color: var(--red); font-weight: 700; font-style: normal; white-space: nowrap; }
.hero h1 .tw-caret {
  display: inline-block;
  width: 0.055em;
  height: 0.82em;
  margin-left: 0.05em;
  background: var(--red);
  vertical-align: -0.04em;
  animation: tw-blink 0.9s steps(1) infinite;
}
@keyframes tw-blink { 0%, 50% { opacity: 1; } 50.01%, 100% { opacity: 0; } }

.hero-sub-row {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 40px;
  padding-top: 24px;
}
.hero-sub {
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.6;
  color: var(--ink-2);
  max-width: 520px;
  text-align: center;
}
.hero-sub strong { color: var(--ink); font-weight: 500; }
.hero-meta {
  display: flex;
  gap: 60px;
  font-family: var(--mono);
  font-size: 10px;
  color: var(--ink-3);
  letter-spacing: 0.16em;
  text-transform: uppercase;
  justify-content: center;
  padding-top: 8px;
}
.hero-meta > div { display: flex; align-items: center; gap: 10px; }
.hero-meta .num {
  font-family: var(--serif); font-size: 18px;
  font-weight: 600; color: var(--ink);
  letter-spacing: -0.02em; line-height: 1;
}
.hero-meta .num em { color: var(--red); font-style: normal; }

.hero-cta-row {
  display: flex; gap: 12px; flex-wrap: wrap;
  justify-content: center;
  padding-top: 8px;
}

/* large primary CTA */
.btn {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.16em; text-transform: uppercase;
  padding: 18px 28px;
  border: 1px solid var(--line-2);
  background: transparent;
  color: #fff;
  cursor: none;
  position: relative; overflow: hidden;
  display: inline-flex; align-items: center; gap: 14px;
  transition: border-color .3s, color .3s;
}
.btn::before {
  content: ''; position: absolute; inset: 0;
  background: var(--red); z-index: 0;
  transform: translateY(101%);
  transition: transform .45s cubic-bezier(.2,.7,.2,1);
}
.btn > * { position: relative; z-index: 1; }
.btn:hover { border-color: var(--red); }
.btn:hover::before { transform: translateY(0); }
.btn .arrow { transition: transform .35s cubic-bezier(.2,.7,.2,1); }
.btn:hover .arrow { transform: translateX(6px); }
.btn.primary { background: var(--red); border-color: var(--red); }
.btn.primary::before { background: #fff; }
.btn.primary:hover { color: var(--bg); }

/* hero brand mark */
.hero-mark {
  width: min(46vw, 460px);
  margin: 0 auto -16px;
  pointer-events: none;
  position: relative;
  z-index: 1;
}
.hero-mark-stage {
  position: relative;
  width: 100%;
  filter: drop-shadow(0 0 60px rgba(var(--red-glow), 0.22));
  transform-origin: 50% 50%;
  will-change: transform;
}
.hero-mark img {
  width: 100%; display: block;
}
@keyframes watch {
  0%, 100% { transform: translateY(0); }
  50%      { transform: translateY(-6px); }
}

/* ===== x-ray scanner ===== */
.xray-host {
  position: relative;
  --mx: -2000px;
  --my: -2000px;
}

/* Text variant: the letters keep their shape but, under the cursor lens, their fill
   becomes a flickering field of tiny digits (background-clip:text). Reads like an
   X-ray revealing numbers *inside* each glyph. */
.xray-host-text .xray-bg {
  display: inline-block;
  font: inherit;
  color: inherit;
  letter-spacing: inherit;
}
.xray-overlay-text {
  position: absolute;
  inset: 0;
  pointer-events: none;
  display: inline-block;
  font: inherit;
  letter-spacing: inherit;
  white-space: inherit;
  /* fill the glyphs with the digit pattern instead of a solid color */
  color: transparent;
  -webkit-text-fill-color: transparent;
  -webkit-background-clip: text;
          background-clip: text;
  background-repeat: repeat;
  background-position: 0 0;
  opacity: 0;
  transition: opacity .1s ease;
  /* only reveal the digit-fill under the scanner lens */
  -webkit-mask: radial-gradient(circle 58px at var(--mx) var(--my), #000 34px, transparent 58px);
          mask: radial-gradient(circle 58px at var(--mx) var(--my), #000 34px, transparent 58px);
}
.xray-host-text.xray-active .xray-overlay-text { opacity: 1; }
/* overlay fill is uniform — neutralise accent/muted colors inside it */
.xray-overlay-text .accent,
.xray-overlay-text .muted {
  color: transparent !important;
  -webkit-text-fill-color: transparent !important;
  font-weight: inherit;
}

/* Mark variant: dense digit field clipped to the eye silhouette, revealed by the cursor lens.
   The original mark gets a circular hole so the digits read as "insides" of the eyes. */
.xray-host-mark { position: relative; }
.xray-host-mark.xray-active .hero-mark-stage {
  -webkit-mask: radial-gradient(circle 34px at var(--mx) var(--my), transparent 28px, #000 40px);
          mask: radial-gradient(circle 34px at var(--mx) var(--my), transparent 28px, #000 40px);
}
.xray-overlay-mark {
  position: absolute;
  inset: 0;
  pointer-events: none;
  opacity: 0;
  transition: opacity .12s ease;
  -webkit-mask: url(assets/brand-mark.png) center / contain no-repeat;
          mask: url(assets/brand-mark.png) center / contain no-repeat;
}
.xray-host-mark.xray-active .xray-overlay-mark { opacity: 1; }
.xray-overlay-inner {
  position: absolute;
  inset: 0;
  color: var(--red);
  font-family: var(--mono);
  font-weight: 500;
  font-size: 11px;
  line-height: 1.0;
  letter-spacing: 0.06em;
  word-break: break-all;
  overflow: hidden;
  text-shadow: 0 0 6px rgba(var(--red-glow), 0.6);
  -webkit-mask: radial-gradient(circle 34px at var(--mx) var(--my), #000 28px, transparent 40px);
          mask: radial-gradient(circle 34px at var(--mx) var(--my), #000 28px, transparent 40px);
}
.xray-overlay-inner .xd { display: inline-block; padding: 0 0.5px; }

.hero-glow {
  position: absolute; z-index: 0;
  width: 900px; height: 900px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(var(--red-glow),0.22) 0%, rgba(var(--red-glow),0) 60%);
  filter: blur(40px);
  pointer-events: none;
  top: -10%; left: 50%;
  transform: translateX(-50%);
  animation: glowDrift 12s ease-in-out infinite;
  will-change: transform;
}
@keyframes glowDrift {
  0%, 100% { transform: translate(-50%, 0) scale(1); }
  50%      { transform: translate(-50%, 40px) scale(1.1); }
}

.scroll-hint {
  position: absolute; bottom: 32px; left: 50%;
  transform: translateX(-50%);
  display: flex; align-items: center; gap: 12px;
  font-family: var(--mono); font-size: 10px;
  letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--ink-2);
}
.scroll-hint .line {
  width: 1px; height: 40px; background: var(--line-2);
  position: relative; overflow: hidden;
}
.scroll-hint .line::after {
  content: ''; position: absolute; left: 0; top: -40px;
  width: 1px; height: 40px; background: var(--ink);
  animation: scrollLine 2s ease-in-out infinite;
}
@keyframes scrollLine {
  0% { top: -40px; } 100% { top: 40px; }
}

/* ===== ticker ===== */
.ticker {
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  padding: 20px 0;
  overflow: hidden;
  background: var(--bg);
  position: relative; z-index: 2;
}
.ticker-track {
  display: flex; gap: 48px; white-space: nowrap;
  font-family: var(--serif);
  font-weight: 400;
  font-size: 22px;
  letter-spacing: -0.01em;
  animation: ticker 50s linear infinite;
}
.ticker-track .item { display: inline-flex; align-items: center; gap: 48px; color: var(--ink-2); }
.ticker-track .sep { color: var(--red); font-size: 16px; opacity: 0.6; }
.ticker-track .ti-w { color: var(--ink); font-weight: 400; }
@keyframes ticker { to { transform: translateX(-50%); } }

/* ===== section shell ===== */
.sec { padding: 160px 0; position: relative; }
.sec-head { display: grid; grid-template-columns: 1fr 1fr; gap: 80px; align-items: end; margin-bottom: 96px; }
.sec-head h2 {
  font-size: clamp(36px, 5vw, 68px);
  font-weight: 500;
  line-height: 1.02; letter-spacing: -0.025em;
}
.sec-head h2 .accent { color: var(--red); font-weight: 700; }
.sec-head h2 .muted { color: var(--ink-2); font-weight: 300; }
.sec-head .lede {
  color: var(--ink-2);
  font-size: 15px; line-height: 1.6;
  max-width: 440px;
}
.sec-num {
  font-family: var(--mono); font-size: 11px;
  color: var(--red); letter-spacing: 0.2em;
  margin-bottom: 24px;
  display: flex; align-items: center; gap: 14px;
}
.sec-num::after {
  content: ''; flex: 1; height: 1px; background: var(--line);
  max-width: 220px;
}
@media (max-width: 900px) {
  .sec-head { grid-template-columns: 1fr; gap: 28px; }
}

/* ===== fade-up reveal ===== */
.fade-up { opacity: 0; transform: translateY(40px); transition: opacity 1s cubic-bezier(.2,.7,.2,1), transform 1s cubic-bezier(.2,.7,.2,1); }
.fade-up.in { opacity: 1; transform: translateY(0); }
.fade-up.d-1 { transition-delay: .08s; }
.fade-up.d-2 { transition-delay: .16s; }
.fade-up.d-3 { transition-delay: .24s; }
.fade-up.d-4 { transition-delay: .32s; }

/* ===== directions ===== */
.dir-list { display: flex; flex-direction: column; border-top: 1px solid var(--line); }
.dir-row {
  display: grid;
  grid-template-columns: 80px 1fr 1.4fr 200px 48px;
  align-items: center;
  gap: 32px;
  padding: 44px 0;
  border-bottom: 1px solid var(--line);
  position: relative;
  cursor: none;
  color: var(--ink);
  text-decoration: none;
  transition: padding .35s cubic-bezier(.2,.7,.2,1);
}
.dir-row::before {
  content: '';
  position: absolute; left: 0; top: 0; bottom: 0; width: 0;
  background: linear-gradient(90deg, rgba(var(--red-glow), 0.12), transparent 60%);
  transition: width .5s cubic-bezier(.2,.7,.2,1);
  z-index: -1;
}
.dir-row:hover::before { width: 100%; }
.dir-row:hover { padding-left: 24px; }
.dir-row .idx { font-family: var(--mono); color: var(--ink-3); font-size: 13px; letter-spacing: 0.1em; }
.dir-row h3 {
  font-size: clamp(22px, 2.4vw, 34px);
  font-weight: 500;
  line-height: 1.05;
}
.dir-row .desc {
  color: var(--ink-2); font-size: 15px; line-height: 1.55; max-width: 440px;
}
.dir-row .tags { display: flex; flex-wrap: wrap; gap: 6px; }
.dir-row .tag {
  font-family: var(--mono); font-size: 10px;
  letter-spacing: 0.12em; text-transform: uppercase;
  padding: 5px 9px;
  border: 1px solid var(--line-2);
  color: var(--ink-2);
}
.dir-row .arr {
  width: 48px; height: 48px; border-radius: 50%;
  border: 1px solid var(--line-2);
  display: grid; place-items: center;
  transition: background .3s, border-color .3s, transform .35s cubic-bezier(.2,.7,.2,1);
}
.dir-row:hover .arr { background: var(--red); border-color: var(--red); transform: rotate(-45deg); }
.dir-row .arr svg { color: var(--ink); transition: color .3s; }
.dir-row:hover .arr svg { color: #fff; }
@media (max-width: 900px) {
  .dir-row { grid-template-columns: 30px 1fr 36px; gap: 16px; padding: 28px 0; }
  .dir-row .desc, .dir-row .tags { display: none; }
}

/* ===== services ===== */
.svc-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 18px;
}
.svc {
  position: relative;
  padding: 40px;
  background: linear-gradient(180deg, rgba(255,255,255,0.025), rgba(255,255,255,0.005));
  border: 1px solid var(--line);
  overflow: hidden;
  transition: border-color .35s;
  min-height: 480px;
  display: flex; flex-direction: column;
}
.svc:hover { border-color: var(--line-2); }
.svc .glow {
  position: absolute; width: 400px; height: 400px;
  border-radius: 50%; pointer-events: none;
  background: radial-gradient(circle, rgba(var(--red-glow),0.22), transparent 60%);
  opacity: 0; transition: opacity .4s;
  filter: blur(20px);
  z-index: 0;
}
.svc:hover .glow { opacity: 1; }
.svc-num { font-family: var(--mono); font-size: 11px; color: var(--ink-3); letter-spacing: 0.18em; }
.svc h3 {
  font-size: clamp(22px, 2.2vw, 30px);
  font-weight: 500;
  margin-top: 24px; line-height: 1.05;
}
.svc .desc {
  color: var(--ink-2); font-size: 15px; line-height: 1.55;
  margin-top: 18px;
}
.svc .steps { margin-top: auto; padding-top: 28px; }
.svc .step {
  display: flex; align-items: center; gap: 14px;
  padding: 12px 0;
  border-top: 1px solid var(--line);
  font-family: var(--mono);
  font-size: 12px; letter-spacing: 0.06em;
  color: var(--ink-2);
}
.svc .step .n { color: var(--red); width: 18px; }
.svc.feat { grid-column: span 2; min-height: 360px; }
.svc.feat .row { display: grid; grid-template-columns: 1.3fr 1fr; gap: 60px; align-items: end; height: 100%; }
.svc-tag { position: absolute; top: 40px; right: 40px;
  font-family: var(--mono); font-size: 10px;
  letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--red);
}
.svc .price {
  display: inline-flex; align-items: baseline; gap: 8px;
  font-family: var(--mono);
  color: var(--ink-2); font-size: 12px;
  letter-spacing: 0.06em;
  padding-top: 18px;
}
.svc .price .v { font-family: var(--serif); font-weight: 800; font-size: 28px; color: var(--ink); letter-spacing: -0.02em; }
.svc .price .v em { color: var(--red); font-style: normal; }
@media (max-width: 900px) {
  .svc-grid { grid-template-columns: 1fr; }
  .svc.feat { grid-column: span 1; }
  .svc.feat .row { grid-template-columns: 1fr; gap: 28px; }
}

/* ===== channels — таблица направлений ===== */
.channels { background: var(--bg-2); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }

/* header reworked: slogan spans the full width (no cramped left column),
   the supporting paragraph drops to the lower-right to fill the void */
.channels .sec-head {
  grid-template-columns: 1fr;
  align-items: start;
  gap: 40px;
  margin-bottom: 72px;
}
.channels .sec-head h2 {
  max-width: none;          /* full width → the <br> lines read as intended, not cramped */
  font-size: clamp(38px, 5.4vw, 72px);
}
.channels .sec-head .lede {
  margin-left: auto;        /* anchor to the right edge, under the slogan */
  max-width: 480px;
  font-size: 16px;
}
@media (max-width: 900px) {
  .channels .sec-head h2 { max-width: none; font-size: clamp(34px, 9vw, 56px); }
  .channels .sec-head .lede { margin-left: 0; max-width: none; }
}

/* decoder slogan — each letter "clicks" in as it resolves from the digit churn */
.channels .sec-head h2 .sc { transition: none; }
.channels .sec-head h2 .sc.sc-in { animation: scClick .26s ease-out; }
@keyframes scClick {
  0%   { color: var(--red); }
  100% { color: inherit; }
}

.channels-meta {
  display: flex; align-items: baseline; justify-content: space-between;
  margin: 32px 0 16px;
  padding-bottom: 14px;
  border-bottom: 1px solid var(--line);
  gap: 16px;
}
.cm-label {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--ink-2);
}
.cm-count {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--red);
}

.channels-table {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
}
.ch-col {
  background: var(--bg);
  display: flex;
  flex-direction: column;
  transition: background .3s;
}
.ch-col:hover { background: var(--bg-2); }

.ch-col-head {
  padding: 24px 20px 22px;
  border-bottom: 1px solid var(--line);
  display: flex;
  flex-direction: column;
  gap: 8px;
  min-height: 130px;
}
.ch-idx {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.2em;
  color: var(--red);
}
.ch-name {
  font-family: var(--serif);
  font-weight: 600;
  font-size: clamp(18px, 1.6vw, 22px);
  line-height: 1.1;
  letter-spacing: -0.02em;
  color: var(--ink);
  text-wrap: balance;
  overflow-wrap: break-word;   /* long single tokens (e.g. Яндекс.Директ) wrap instead of spilling out */
}
.ch-kicker {
  font-family: var(--mono);
  font-size: 9.5px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-3);
  margin-top: auto;
}

.ch-rows {
  display: flex;
  flex-direction: column;
  flex: 1;
}
.ch-row {
  padding: 14px 20px;
  display: flex;
  flex-direction: column;
  gap: 4px;
  border-bottom: 1px solid var(--line);
}
.ch-row:last-child { border-bottom: none; }
.ch-row dt {
  font-family: var(--mono);
  font-size: 9.5px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--red);
}
.ch-row dd {
  font-family: var(--sans);
  font-size: 13px;
  line-height: 1.4;
  color: var(--ink-2);
  text-wrap: pretty;
}

@media (max-width: 1200px) {
  .channels-table { grid-template-columns: repeat(3, 1fr); }
}
@media (max-width: 760px) {
  .channels-table { grid-template-columns: repeat(2, 1fr); }
  .ch-col-head { min-height: 110px; padding: 20px 16px; }
  .ch-row { padding: 12px 16px; }
}
@media (max-width: 480px) {
  .channels-table { grid-template-columns: 1fr; }
  .channels-meta { flex-direction: column; align-items: flex-start; gap: 6px; }
}

/* legacy analytics styles kept for any leftover refs ===== */
.analytics { background: var(--bg-2); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.metric-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1px; background: var(--line); border: 1px solid var(--line); }
.metric { background: var(--bg); padding: 40px 32px; min-height: 260px; display: flex; flex-direction: column; justify-content: space-between; position: relative; overflow: hidden;}
.metric .label { font-family: var(--mono); font-size: 10px; letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-2); }
.metric .num {
  font-family: var(--serif); font-weight: 600;
  font-size: clamp(44px, 4.4vw, 68px); line-height: 0.95; letter-spacing: -0.03em;
}
.metric .num em { color: var(--red); font-style: normal; }
.metric .cap { font-family: var(--sans); color: var(--ink-2); font-size: 13px; line-height: 1.5; max-width: 220px; }
.metric .bar { height: 1px; background: var(--line); position: relative; }
.metric .bar::after { content: ''; position: absolute; left: 0; top: 0; height: 1px; background: var(--red); width: 0; transition: width 1.4s cubic-bezier(.2,.7,.2,1); }
.metric.in .bar::after { width: var(--w, 80%); }
@media (max-width: 1000px) { .metric-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 600px)  { .metric-grid { grid-template-columns: 1fr; } }

/* ===== cases ===== */
.cases-list { display: flex; flex-direction: column; gap: 18px; }
.case {
  display: grid;
  grid-template-columns: 1fr 1.6fr;
  gap: 60px;
  padding: 48px;
  background: var(--bg-2);
  border: 1px solid var(--line);
  position: relative;
  overflow: hidden;
  transition: transform .5s cubic-bezier(.2,.7,.2,1), border-color .35s;
}
.case:hover { transform: translateY(-4px); border-color: var(--line-2); }
.case::before {
  content: ''; position: absolute; left: 0; right: 0; top: 0; height: 1px;
  background: var(--red);
  transform: scaleX(0); transform-origin: left;
  transition: transform .6s cubic-bezier(.2,.7,.2,1);
}
.case:hover::before { transform: scaleX(1); }
.case-img {
  background: var(--bg);
  border: 1px solid var(--line);
  min-height: 420px;
  position: relative; overflow: hidden;
}
.case-img .vis { position: absolute; inset: 0; }
.case-img .placeholder {
  position: absolute; inset: 0;
  background-image: repeating-linear-gradient(
    135deg,
    rgba(255,255,255,0.02) 0 1px,
    transparent 1px 16px
  );
}
.case-img .label {
  position: absolute; bottom: 16px; left: 16px;
  font-family: var(--mono); font-size: 10px;
  letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--ink-3);
}
.case-meta {
  display: flex; align-items: center; gap: 18px;
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--ink-2);
  margin-bottom: 18px;
}
.case-meta .pill { padding: 4px 10px; border: 1px solid var(--line-2); }
.case h3 {
  font-size: clamp(24px, 2.6vw, 36px);
  font-weight: 500;
  line-height: 1.05;
}
.case .block { margin-top: 28px; }
.case .block h4 {
  font-family: var(--mono);
  font-size: 11px; letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 8px;
  font-weight: 500;
}
.case .block p { color: var(--ink-2); font-size: 15px; line-height: 1.55; }
.case .stages {
  display: grid; grid-template-columns: repeat(4, 1fr); gap: 8px;
  margin-top: 14px;
}
.case .stage {
  padding: 12px;
  border: 1px solid var(--line);
  font-family: var(--mono);
  font-size: 10px; letter-spacing: 0.1em;
  color: var(--ink);
}
.case .stage .n { color: var(--red); display: block; margin-bottom: 4px; }
.case .results {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px;
  margin-top: 14px;
  border-top: 1px solid var(--line);
  padding-top: 18px;
}
.case .r-num {
  font-family: var(--serif); font-weight: 800;
  font-size: 36px; line-height: 1; letter-spacing: -0.03em;
}
.case .r-num em { color: var(--red); font-style: normal; }
.case .r-lab { font-family: var(--mono); font-size: 10px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--ink-2); margin-top: 6px; }
@media (max-width: 900px) {
  .case { grid-template-columns: 1fr; gap: 28px; padding: 28px; }
  .case-img { min-height: 280px; }
  .case .stages { grid-template-columns: 1fr 1fr; }
  .case .results { grid-template-columns: 1fr 1fr; }
}

/* ===== contacts ===== */
.contact { position: relative; padding: 160px 0 100px; overflow: hidden; }
.contact h2 {
  font-size: clamp(44px, 5.6vw, 84px);
  font-weight: 500;
  line-height: 1; letter-spacing: -0.03em;
  text-align: center;
}
.contact h2 .accent { color: var(--red); font-weight: 700; }
.contact h2 .muted { color: var(--ink-2); font-weight: 300; }
.contact .sec-num { justify-content: center; }
.contact .row {
  display: grid; grid-template-columns: 1fr 1fr;
  gap: 100px;
  margin-top: 80px;
  align-items: start;
}
.contact-line { padding: 16px 0; border-bottom: 1px solid var(--line); display: flex; justify-content: space-between; gap: 24px; }
.contact-line .k { font-family: var(--mono); font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--ink-2); }
.contact-line .v { color: var(--ink); font-size: 16px; text-decoration: none; }
.contact-line .v:hover { color: var(--red); }
.contact-form .field { margin-bottom: 12px; }
.contact-form input, .contact-form textarea {
  width: 100%;
  background: transparent;
  border: 1px solid var(--line);
  border-bottom: 1px solid var(--line-2);
  border-left: 0; border-right: 0; border-top: 0;
  color: var(--ink);
  font-family: var(--sans); font-size: 16px;
  padding: 18px 4px;
  outline: none;
  transition: border-color .25s;
  cursor: none;
  resize: none;
}
.contact-form input:focus, .contact-form textarea:focus { border-bottom-color: var(--red); }
.contact-form ::placeholder { color: var(--ink-3); }
.contact-form .submit-row { display: flex; align-items: center; justify-content: space-between; gap: 20px; margin-top: 28px; }
.contact-form .submit-row .note { font-family: var(--mono); font-size: 10px; letter-spacing: 0.12em; color: var(--ink-3); max-width: 280px; text-transform: uppercase; }
.contact-bg-mark {
  position: absolute; left: -10%; bottom: -40%;
  width: 80vw; opacity: 0.07;
  pointer-events: none;
}
@media (max-width: 900px) {
  .contact .row { grid-template-columns: 1fr; gap: 48px; }
}

/* ===== SERVICES (категории + тарифы) ===== */
.svc-cats {
  display: flex; flex-direction: column;
  gap: 64px;
}
.svc-cat-head {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 60px;
  align-items: end;
  margin-bottom: 28px;
  padding-bottom: 24px;
  border-bottom: 1px solid var(--line);
}
.svc-cat-idx {
  font-family: var(--mono);
  font-size: 11px;
  color: var(--red);
  letter-spacing: 0.18em;
  text-transform: uppercase;
  display: block;
  margin-bottom: 14px;
}
.svc-cat-name {
  font-family: var(--serif);
  font-weight: 500;
  font-size: clamp(28px, 3.6vw, 48px);
  line-height: 1;
  letter-spacing: -0.025em;
}
.svc-cat-tag {
  font-size: 15px;
  color: var(--ink-2);
  line-height: 1.55;
  max-width: 440px;
  justify-self: end;
}
@media (max-width: 900px) {
  .svc-cat-head { grid-template-columns: 1fr; gap: 16px; }
  .svc-cat-tag { justify-self: start; }
}

/* tariff grid — number of cards adapts */
.svc-cat-grid {
  display: grid;
  gap: 18px;
}
.svc-cat-grid.n-1 { grid-template-columns: 1fr; }
.svc-cat-grid.n-2 { grid-template-columns: 1fr 1fr; }
.svc-cat-grid.n-3 { grid-template-columns: repeat(3, 1fr); }
@media (max-width: 900px) {
  .svc-cat-grid.n-2, .svc-cat-grid.n-3 { grid-template-columns: 1fr; }
}

/* tariff card */
.tariff {
  position: relative;
  padding: 34px;
  background: linear-gradient(180deg, rgba(255,255,255,0.025), rgba(255,255,255,0.005));
  border: 1px solid var(--line);
  overflow: hidden;
  display: flex; flex-direction: column;
  min-height: 380px;
  transition: border-color .35s, transform .5s cubic-bezier(.2,.7,.2,1);
}
.tariff:hover { border-color: var(--line-2); transform: translateY(-3px); }
.tariff.is-accent {
  background: linear-gradient(180deg, rgba(var(--red-glow),0.05), rgba(var(--red-glow),0.005));
  border-color: rgba(var(--red-glow), 0.32);
}
.tariff.is-accent::before {
  content: '';
  position: absolute; left: -1px; top: -1px; bottom: -1px;
  width: 2px;
  background: linear-gradient(180deg, var(--red), rgba(var(--red-glow), 0));
  pointer-events: none;
  z-index: 2;
}
.tariff.is-accent .tariff-tag {
  background: var(--red);
  color: #fff;
  border-color: var(--red);
}
.tariff .glow {
  position: absolute; width: 420px; height: 420px;
  border-radius: 50%; pointer-events: none;
  background: radial-gradient(circle, rgba(var(--red-glow),0.22), transparent 60%);
  opacity: 0; transition: opacity .4s;
  filter: blur(20px);
  z-index: 0;
}
.tariff:hover .glow { opacity: 1; }
.tariff > * { position: relative; z-index: 1; }

.tariff-head {
  display: flex; align-items: center; justify-content: space-between; gap: 12px;
  margin-bottom: 14px;
}
.tariff-name {
  font-family: var(--serif);
  font-weight: 600;
  font-size: 22px;
  letter-spacing: -0.02em;
}
.tariff-tag {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  padding: 5px 9px;
  border: 1px solid rgba(var(--red-glow), 0.45);
  color: var(--red);
  background: rgba(var(--red-glow), 0.04);
}
.tariff-pitch {
  color: var(--ink-2);
  font-size: 14px;
  line-height: 1.55;
  margin-bottom: 22px;
}
.tariff-list {
  list-style: none;
  padding: 0; margin: 0;
  display: flex; flex-direction: column;
  border-top: 1px solid var(--line);
}
.tariff-list li {
  display: flex; gap: 12px;
  padding: 10px 0;
  border-bottom: 1px solid var(--line);
  font-family: var(--sans);
  font-size: 13px;
  color: var(--ink);
  line-height: 1.5;
}
.tariff-bullet {
  color: var(--red);
  font-family: var(--mono);
  font-weight: 500;
  flex-shrink: 0;
  width: 12px;
}
.tariff-foot {
  margin-top: auto;
  padding-top: 24px;
  display: flex; align-items: center; justify-content: space-between;
  gap: 16px;
  flex-wrap: wrap;
}
.tariff-price {
  display: inline-flex; align-items: baseline; gap: 6px;
  font-family: var(--mono);
  font-size: 11px;
  color: var(--ink-2);
  letter-spacing: 0.04em;
}
.tariff-price .v {
  font-family: var(--serif);
  font-weight: 700;
  font-size: 26px;
  letter-spacing: -0.02em;
  color: var(--ink);
}
.tariff-price .per { color: var(--ink-3); }
.tariff.is-accent .tariff-price .v { color: var(--red); }

.tariff-cta {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink);
  padding: 12px 18px;
  border: 1px solid var(--line-2);
  background: transparent;
  cursor: none;
  display: inline-flex; align-items: center; gap: 10px;
  position: relative; overflow: hidden;
  text-decoration: none;
  transition: border-color .3s, color .3s;
}
.tariff-cta::before {
  content: ''; position: absolute; inset: 0; z-index: -1;
  background: var(--red);
  transform: translateY(101%);
  transition: transform .4s cubic-bezier(.2,.7,.2,1);
}
.tariff-cta:hover { border-color: var(--red); }
.tariff-cta:hover::before { transform: translateY(0); }
.tariff-cta .arrow { transition: transform .3s; }
.tariff-cta:hover .arrow { transform: translateX(4px); }

.svc-cat-grid.n-3 { grid-template-columns: repeat(3, 1fr); }

/* ===========================================
   ===== SERVICES · компактное превью (главная) =====
   =========================================== */
.svc-prev-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
  margin-bottom: 64px;
  position: relative;   /* offsetParent for the scroll-assembly measurement */
}
.svc-prev { will-change: translate, scale, opacity; }
@media (max-width: 1000px) { .svc-prev-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 640px)  { .svc-prev-grid { grid-template-columns: 1fr; } }

.svc-prev {
  position: relative;
  overflow: hidden;
  display: flex; flex-direction: column;
  min-height: 268px;
  padding: 28px;
  text-decoration: none;
  color: var(--ink);
  background: linear-gradient(180deg, rgba(255,255,255,0.025), rgba(255,255,255,0.004));
  border: 1px solid var(--line);
  transition: border-color .35s ease, transform .5s cubic-bezier(.2,.7,.2,1);
}
.svc-prev:hover { border-color: var(--line-2); transform: translateY(-4px); }
.svc-prev .glow {
  position: absolute; width: 400px; height: 400px;
  border-radius: 50%; pointer-events: none;
  background: radial-gradient(circle, rgba(var(--red-glow), 0.20), transparent 60%);
  opacity: 0; transition: opacity .4s; filter: blur(20px);
  z-index: 0;
}
.svc-prev:hover .glow { opacity: 1; }
.svc-prev > * { position: relative; z-index: 1; }

.svc-prev.is-featured {
  border-color: rgba(var(--red-glow), 0.34);
  background: linear-gradient(180deg, rgba(var(--red-glow), 0.06), rgba(var(--red-glow), 0.004));
}
.svc-prev.is-featured::before {
  content: ''; position: absolute; left: -1px; top: -1px; bottom: -1px; width: 2px;
  background: linear-gradient(180deg, var(--red), rgba(var(--red-glow), 0));
  z-index: 2;
}

.svc-prev-head {
  display: flex; align-items: center; justify-content: space-between;
  margin-bottom: 18px;
}
.svc-prev-idx {
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--red);
}
.svc-prev-tag {
  font-family: var(--mono); font-size: 10px;
  letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--ink-2);
  padding: 4px 9px; border: 1px solid var(--line);
}
.svc-prev.is-featured .svc-prev-tag { color: var(--red); border-color: rgba(var(--red-glow), 0.4); }

.svc-prev-name {
  font-family: var(--serif); font-weight: 600;
  font-size: clamp(22px, 2.4vw, 28px);
  letter-spacing: -0.02em; line-height: 1.02;
}
.svc-prev-desc {
  margin-top: 10px;
  color: var(--ink-2); font-size: 14px; line-height: 1.55;
}
.svc-prev-tariffs {
  list-style: none; padding: 0; margin: 16px 0 0;
  display: flex; flex-direction: column; gap: 6px;
}
.svc-prev-tariffs li {
  display: flex; gap: 8px; align-items: baseline;
  font-size: 13px; color: var(--ink);
}
.svc-prev-dot { color: var(--red); font-weight: 700; }

.svc-prev-foot {
  margin-top: auto; padding-top: 22px;
  display: flex; align-items: center; justify-content: space-between;
  border-top: 1px solid var(--line);
}
.svc-prev-more {
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--ink-2);
  transition: color .35s ease;
}
.svc-prev:hover .svc-prev-more { color: var(--ink); }
.svc-prev.is-featured .svc-prev-more { color: var(--red); }
.svc-prev-go {
  font-size: 18px; color: var(--ink-3);
  transition: color .35s ease, transform .35s ease;
}
.svc-prev:hover .svc-prev-go { color: var(--red); transform: translateX(5px); }

/* ===========================================
   ===== CASES · v2 (single deep case) =====
   =========================================== */
.cases-list-v2 { margin-top: 28px; }

.case-v2 {
  border: 1px solid var(--line);
  background: linear-gradient(180deg, rgba(255,255,255,0.012), transparent 40%);
  padding: 56px;
  position: relative;
  overflow: hidden;
}
.case-v2::before {
  content: '';
  position: absolute; left: 0; top: 0; bottom: 0;
  width: 2px;
  background: linear-gradient(180deg, var(--red), transparent 75%);
}

/* ── Head ── */
.cv-head { margin-bottom: 40px; }
.cv-head-top {
  display: flex; align-items: center; gap: 16px; flex-wrap: wrap;
  padding-bottom: 22px;
  border-bottom: 1px solid var(--line);
  margin-bottom: 28px;
}
.cv-idx {
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--red);
}
.cv-period {
  margin-left: auto;
  font-family: var(--mono); font-size: 10px;
  letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--ink-3);
}

/* ── Brief (услуга / каналы) ── */
.cv-brief {
  display: flex;
  flex-direction: column;
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
  margin: 26px 0 32px;
}
.cv-brief-row {
  display: grid;
  grid-template-columns: 120px 1fr;
  background: var(--bg);
  padding: 12px 18px;
  align-items: baseline;
  gap: 16px;
}
.cv-brief dt {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ink-3);
}
.cv-brief dd {
  font-family: var(--sans);
  font-size: 15px;
  font-weight: 400;
  color: var(--ink);
  display: flex; align-items: baseline; gap: 8px; flex-wrap: wrap;
}
.cv-brief dd.is-strong {
  font-weight: 500;
  color: var(--ink);
}
.cv-brief-sep { color: var(--ink-3); }

.cv-client { margin-bottom: 24px; }
.cv-client-name {
  display: flex; align-items: baseline; gap: 16px;
  flex-wrap: wrap;
}
.cv-brand {
  font-family: var(--serif);
  font-weight: 800;
  font-size: clamp(40px, 5vw, 64px);
  letter-spacing: -0.03em;
  line-height: 0.95;
  color: var(--ink);
}
.cv-divider {
  color: var(--ink-3);
  font-family: var(--serif);
  font-size: clamp(28px, 3vw, 40px);
  font-weight: 300;
}
.cv-niche {
  font-family: var(--mono); font-size: 12px;
  letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--ink-2);
}

.cv-title {
  font-family: var(--serif);
  font-weight: 500;
  font-size: clamp(26px, 2.8vw, 38px);
  line-height: 1.15;
  letter-spacing: -0.02em;
  max-width: 920px;
  text-wrap: balance;
  color: var(--ink);
}
.cv-title .accent {
  color: var(--red);
  font-weight: 700;
  font-style: italic;
}
.cv-subtitle {
  margin-top: 14px;
  font-family: var(--sans);
  font-size: clamp(15px, 1.2vw, 17px);
  font-weight: 300;
  line-height: 1.5;
  color: var(--ink-2);
  max-width: 720px;
  text-wrap: balance;
}

/* ── Shots row · 4 phones, compact ── */
.cv-shots {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 14px;
  margin-bottom: 56px;
  max-width: 780px;
}
.shot {
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.shot-frame {
  position: relative;
  aspect-ratio: 9 / 19.5;
  background: var(--bg-2);
  border: 1px solid var(--line);
  border-radius: 14px;
  overflow: hidden;
  transition: transform .5s cubic-bezier(.2,.7,.2,1), border-color .35s;
}
.shot-frame:hover {
  transform: translateY(-3px);
  border-color: var(--line-2);
}
.shot-frame img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center top;
  display: block;
}
.shot-cap {
  display: flex;
  flex-direction: column;
  gap: 3px;
  padding: 0 2px;
}
.shot-id {
  font-family: var(--mono); font-size: 9px;
  letter-spacing: 0.2em;
  color: var(--red);
}
.shot-text {
  font-family: var(--mono); font-size: 9.5px;
  letter-spacing: 0.06em;
  color: var(--ink-2);
  line-height: 1.4;
}

/* ── Labels and block titles shared ── */
.cv-label {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--red);
  display: flex; align-items: center; gap: 10px;
  margin-bottom: 14px;
}
.cv-label::before {
  content: '';
  width: 24px; height: 1px;
  background: var(--red);
}
.cv-block-h {
  font-family: var(--serif);
  font-weight: 500;
  font-size: clamp(20px, 2vw, 26px);
  line-height: 1.15;
  letter-spacing: -0.02em;
  margin-bottom: 14px;
  color: var(--ink);
}

/* ── Pair: Точка А + Что поняли ── */
.cv-pair {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
  margin-bottom: 32px;
}
.cv-pair .cv-block {
  background: var(--bg);
  padding: 32px;
}
.cv-block p {
  color: var(--ink-2);
  font-size: 15px;
  line-height: 1.6;
}
.cv-block p strong { color: var(--ink); font-weight: 500; }

/* ── Solution / Steps ── */
.cv-solution {
  border: 1px solid var(--line);
  padding: 32px;
  margin-bottom: 32px;
}
.cv-solution-head { margin-bottom: 24px; }
.cv-steps {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
}
.cv-step {
  background: var(--bg);
  padding: 26px;
}
.cv-step-n {
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.18em; color: var(--red);
  display: block; margin-bottom: 12px;
}
.cv-step h5 {
  font-family: var(--serif);
  font-weight: 500;
  font-size: 17px;
  line-height: 1.25;
  letter-spacing: -0.01em;
  margin-bottom: 10px;
  color: var(--ink);
}
.cv-step p {
  color: var(--ink-2);
  font-size: 14px;
  line-height: 1.55;
}

/* ── Results ── */
.cv-results {
  border: 1px solid var(--line);
  background:
    radial-gradient(circle at 0% 0%, rgba(var(--red-glow), 0.06), transparent 60%),
    var(--bg);
  padding: 32px;
}
.cv-results-head { margin-bottom: 24px; }
.cv-results-grid {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
}
.cv-r {
  background: var(--bg);
  padding: 22px 18px;
  display: flex; flex-direction: column;
  min-height: 190px;
}
.cv-r-num {
  font-family: var(--serif);
  font-weight: 800;
  font-size: clamp(22px, 2vw, 30px);
  line-height: 1;
  letter-spacing: -0.03em;
  color: var(--ink);
  margin-bottom: 14px;
  white-space: nowrap;
  display: flex;
  align-items: baseline;
}
.cv-r-num em {
  font-style: normal;
  color: var(--red);
  font-weight: 700;
  margin-left: 1px;
}
.cv-r-lab {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink);
  margin-bottom: 6px;
  margin-top: auto;
  line-height: 1.35;
}
.cv-r-sub {
  font-family: var(--sans);
  font-size: 13px;
  font-weight: 400;
  letter-spacing: 0;
  color: var(--ink-2);
  line-height: 1.45;
  text-wrap: pretty;
}

.cv-results-foot {
  margin-top: 18px;
  padding: 20px 24px;
  border: 1px solid var(--line);
  display: flex; align-items: center; gap: 18px;
  background: rgba(var(--red-glow), 0.04);
}
.cv-r-tag {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--red);
  padding: 5px 10px;
  border: 1px solid rgba(var(--red-glow), 0.4);
  flex-shrink: 0;
}
.cv-results-foot p {
  color: var(--ink-2);
  font-size: 14px;
  line-height: 1.55;
}
.cv-arrow { color: var(--red); font-weight: 500; padding: 0 4px; }

/* ── Responsive ── */
@media (max-width: 1100px) {
  .cv-shots { max-width: 100%; }
  .cv-results-grid { grid-template-columns: repeat(3, 1fr); }
}
@media (max-width: 900px) {
  .case-v2 { padding: 32px; }
  .cv-pair { grid-template-columns: 1fr; }
  .cv-steps { grid-template-columns: 1fr; }
  .cv-shots { grid-template-columns: repeat(2, 1fr); gap: 12px; }
  .cv-results-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 540px) {
  .case-v2 { padding: 24px; }
  .cv-results-grid { grid-template-columns: 1fr; }
  .cv-head-top .cv-period { margin-left: 0; }
  .cv-brief-row { grid-template-columns: 1fr; gap: 4px; padding: 14px 16px; }
}

/* ===== cases CTA ===== */
.cases-cta {
  display: flex;
  justify-content: center;
  margin-top: 48px;
}

/* ===== contact form labels ===== */
.field-l {
  display: block;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ink-3);
  margin-bottom: 6px;
}
.contact-note {
  font-family: var(--sans);
  font-size: 14px;
  line-height: 1.6;
  color: var(--ink-2);
  margin-top: 40px;
  max-width: 380px;
}

/* ===== footer ===== */
.foot { padding: 40px 0; border-top: 1px solid var(--line); position: relative; z-index: 2; }
.foot .row { display: flex; justify-content: space-between; align-items: center; gap: 24px; flex-wrap: wrap; }
.foot .row > * { font-family: var(--mono); font-size: 11px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink-3); }
.foot .row strong { color: var(--ink); font-weight: 500; }

/* magnetic helper */
.magnetic { display: inline-block; transition: transform .4s cubic-bezier(.2,.7,.2,1); will-change: transform; }

/* ===========================================
   ===== Improved caption contrast =====
   =========================================== */
.shot-id { font-size: 10.5px !important; letter-spacing: 0.18em !important; }
.shot-text { font-size: 11px !important; color: var(--ink-2) !important; letter-spacing: 0.05em !important; }
.cv-r-sub { font-size: 14px !important; color: var(--ink-2) !important; }
.cv-r-lab { font-size: 11px !important; letter-spacing: 0.12em !important; }
.ch-kicker { font-size: 11px !important; color: var(--ink-2) !important; letter-spacing: 0.12em !important; }
.ch-row dt { font-size: 10.5px !important; letter-spacing: 0.16em !important; }
.ch-row dd { font-size: 14px !important; color: var(--ink) !important; }
.cv-step-n { font-size: 12px !important; }
.cv-step h5 { font-size: 18px !important; }
.cv-step p { font-size: 14.5px !important; color: var(--ink-2) !important; line-height: 1.6 !important; }

/* ===========================================
   ===== Scroll progress bar =====
   =========================================== */
.progress {
  position: fixed;
  top: 0; left: 0; right: 0;
  height: 2px;
  background: transparent;
  z-index: 200;
  pointer-events: none;
}
.progress-fill {
  height: 100%;
  background: linear-gradient(90deg, var(--red), #ff5a6a);
  transform-origin: 0 50%;
  transform: scaleX(0);
  transition: transform .12s linear;
  box-shadow: 0 0 8px rgba(var(--red-glow), 0.6);
}

/* ===========================================
   ===== Sticky CTA =====
   =========================================== */
.sticky-cta {
  position: fixed;
  right: 24px; bottom: 24px;
  z-index: 90;
  display: inline-flex; align-items: center; gap: 12px;
  padding: 14px 18px;
  background: var(--bg);
  border: 1px solid var(--red);
  color: #fff;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  text-decoration: none;
  opacity: 0;
  transform: translateY(20px);
  pointer-events: none;
  transition: opacity .4s cubic-bezier(.2,.7,.2,1), transform .4s cubic-bezier(.2,.7,.2,1), background .25s;
  box-shadow: 0 6px 24px rgba(0,0,0,0.45), 0 0 0 4px rgba(var(--red-glow), 0.06);
}
.sticky-cta.is-visible {
  opacity: 1;
  transform: translateY(0);
  pointer-events: auto;
}
.sticky-cta:hover { background: var(--red); }
.sticky-cta-dot {
  width: 8px; height: 8px;
  border-radius: 50%;
  background: var(--red);
  animation: stickyPulse 2.2s ease-out infinite;
  flex-shrink: 0;
}
.sticky-cta:hover .sticky-cta-dot { background: #fff; }
@keyframes stickyPulse {
  0% { box-shadow: 0 0 0 0 rgba(var(--red-glow), 0.6); }
  70% { box-shadow: 0 0 0 10px rgba(var(--red-glow), 0); }
  100% { box-shadow: 0 0 0 0 rgba(var(--red-glow), 0); }
}
.sticky-cta-arrow { font-family: var(--serif); font-size: 14px; transition: transform .3s; }
.sticky-cta:hover .sticky-cta-arrow { transform: translateX(3px); }

@media (max-width: 540px) {
  .sticky-cta { right: 16px; bottom: 16px; padding: 12px 14px; font-size: 10px; }
  .sticky-cta-label { display: none; }
}

/* ===========================================
   ===== NavDock — постоянный возврат (низ-слева) =====
   =========================================== */
.navdock {
  position: fixed;
  left: 24px; bottom: 24px;
  z-index: 91;
  display: flex; align-items: stretch;
  background: rgba(10,10,11,0.72);
  border: 1px solid var(--line-2);
  backdrop-filter: blur(18px) saturate(140%);
  -webkit-backdrop-filter: blur(18px) saturate(140%);
  box-shadow: 0 6px 28px rgba(0,0,0,0.5);
  opacity: 0;
  transform: translateY(20px);
  pointer-events: none;
  transition: opacity .4s cubic-bezier(.2,.7,.2,1), transform .4s cubic-bezier(.2,.7,.2,1);
}
.navdock.is-visible {
  opacity: 1;
  transform: translateY(0);
  pointer-events: auto;
}
.navdock-btn {
  display: inline-flex; align-items: center; gap: 9px;
  padding: 13px 17px;
  background: transparent;
  border: none;
  border-left: 1px solid var(--line);
  color: var(--ink-2);
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  text-decoration: none;
  white-space: nowrap;
  cursor: none;
  transition: color .25s, background .25s;
}
.navdock-btn:first-child { border-left: none; }
.navdock-btn:hover { color: var(--ink); background: rgba(255,255,255,0.03); }
.navdock-ico {
  font-family: var(--serif);
  font-size: 14px;
  line-height: 1;
  color: var(--ink-3);
  transition: color .25s, transform .25s;
}
.navdock-btn:hover .navdock-ico { color: var(--red-2); }
.navdock-back:hover .navdock-ico { transform: translateX(-3px); }
.navdock-top:hover .navdock-ico { transform: translateY(-3px); }
/* контекстная «назад» — главный акцент дока, когда открыт кейс */
.navdock-back {
  color: var(--ink);
  background: rgba(var(--red-glow), 0.10);
}
.navdock-back .navdock-ico { color: var(--red-2); }
.navdock-back:hover { background: rgba(var(--red-glow), 0.18); }

@media (max-width: 600px) {
  .navdock { left: 16px; bottom: 16px; }
  .navdock-btn { padding: 12px 13px; }
  /* на мобиле оставляем иконки; текст прячем, кроме контекстной «назад» */
  .navdock-top .navdock-txt,
  .navdock-home .navdock-txt { display: none; }
  .navdock-back .navdock-txt {
    max-width: 42vw; overflow: hidden; text-overflow: ellipsis;
  }
}

/* ===========================================
   ===== Client logos =====
   =========================================== */
.logos {
  padding: 48px 0 36px;
  border-bottom: 1px solid var(--line);
  background: var(--bg);
}
.logos-head {
  display: flex; align-items: center; gap: 16px;
  margin-bottom: 28px;
}
.logos-label {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--red);
  flex-shrink: 0;
}
.logos-rule {
  height: 1px;
  background: var(--line);
  flex: 1;
}
.logos-meta {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-3);
  flex-shrink: 0;
}
.logos-grid {
  display: grid;
  grid-template-columns: repeat(7, 1fr);
  gap: 0;
  background: var(--bg);
  position: relative;         /* offsetParent for the tiles' layout measurement */
  overflow: visible;          /* tiles slide past the grid while apart */
}
.logo-cell {
  background: var(--bg);
  height: 132px;
  display: flex; align-items: center; justify-content: center;
  color: var(--ink-2);
  transition: color .35s, background .35s;
  padding: 20px 14px;
  position: relative;
  /* seam drawn inside each tile, so it reads as a self-contained constructor
     piece when apart and the borders meet into one clean grid line when locked */
  box-shadow: inset 0 0 0 0.5px var(--line);
  will-change: transform;
}
.logo-cell:hover { color: var(--ink); background: var(--bg-2); z-index: 5; }

/* DIOX kept as a wordmark */
.lg-mark {
  font-family: var(--serif);
  font-weight: 600;
  font-size: 28px;
  letter-spacing: -0.01em;
}
.lg-serif-bold {
  font-family: var(--serif);
  font-weight: 800;
  font-size: 32px;
  letter-spacing: -0.03em;
}

/* real client logos — monochrome white, dimmed until hover */
.lg-img {
  display: block;
  max-width: 100%;
  width: auto;
  object-fit: contain;
  opacity: 0.62;
  filter: brightness(0) invert(1);
  transition: opacity .35s ease, transform .35s ease;
}
.lg-img.lg-wide   { max-height: 54px; }
.lg-img.lg-square { max-height: 74px; }
.lg-img.lg-tall   { max-height: 84px; }
.logo-cell:hover .lg-img { opacity: 1; transform: scale(1.04); }

/* logos shipped on a solid black plate — drop the recolor filter and let
   the black blend into the dark cell so only the wordmark reads */
.lg-img.lg-blend {
  filter: none;
  mix-blend-mode: screen;
}

@media (max-width: 1200px) {
  .logos-grid { grid-template-columns: repeat(4, 1fr); }
}
@media (max-width: 900px) {
  .logos-grid { grid-template-columns: repeat(2, 1fr); }
  .logo-cell { height: 138px; }
}
@media (max-width: 540px) {
  .logos-head { flex-wrap: wrap; }
  .logo-cell { height: 118px; padding: 22px; }
  .lg-img.lg-tall { max-height: 84px; }
  .lg-img.lg-square { max-height: 76px; }
  .lg-serif-bold { font-size: 32px; }
}

/* ===========================================
   ===== Case as DOSSIER (skeuomorphic) =====
   =========================================== */
.case-v2 {
  position: relative;
  overflow: hidden;
}
.case-v2::before { display: none; } /* remove old left red line */

.cv-dossier {
  position: absolute;
  inset: 0;
  pointer-events: none;
  z-index: 0;
}
/* top printer strip with marquee-style text */
.cv-dossier-strip {
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 22px;
  overflow: hidden;
  display: block;
  white-space: nowrap;
  font-family: var(--mono);
  font-size: 8.5px;
  letter-spacing: 0.3em;
  line-height: 22px;
  color: rgba(255,255,255,0.16);
  background:
    linear-gradient(180deg, rgba(255,255,255,0.025), transparent),
    repeating-linear-gradient(90deg, transparent 0 8px, rgba(255,255,255,0.04) 8px 9px);
  border-bottom: 1px solid var(--line);
  padding-left: 14px;
  text-transform: uppercase;
}

/* corner crosses — registration marks */
.cv-corner {
  position: absolute;
  width: 18px; height: 18px;
}
.cv-corner::before,
.cv-corner::after {
  content: '';
  position: absolute;
  background: var(--ink-2);
}
.cv-corner::before { left: 50%; top: 0; width: 1px; height: 100%; transform: translateX(-50%); }
.cv-corner::after  { top: 50%; left: 0; height: 1px; width: 100%; transform: translateY(-50%); }
.cv-corner.tl { top: 34px; left: 14px; }
.cv-corner.tr { top: 34px; right: 14px; }
.cv-corner.bl { bottom: 14px; left: 14px; }
.cv-corner.br { bottom: 14px; right: 14px; }

/* big watermark "CASE CLOSED" — rotated, muted */
.cv-watermark {
  position: absolute;
  right: 40px;
  top: 50%;
  transform: translateY(-50%) rotate(-8deg);
  display: flex; flex-direction: column;
  align-items: center;
  gap: 4px;
  padding: 14px 22px;
  border: 2px solid rgba(var(--red-glow), 0.18);
  color: rgba(var(--red-glow), 0.22);
  font-family: var(--serif);
  font-weight: 800;
  font-size: 28px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  line-height: 0.9;
  pointer-events: none;
  user-select: none;
  z-index: 0;
}
.cv-wm-line { display: block; }
.cv-wm-sub {
  font-family: var(--mono);
  font-size: 9px;
  font-weight: 500;
  letter-spacing: 0.22em;
  margin-top: 4px;
  color: rgba(var(--red-glow), 0.32);
}

/* push real content above watermark */
.case-v2 > header,
.case-v2 > .cv-shots,
.case-v2 > .cv-pair,
.case-v2 > .cv-solution,
.case-v2 > .cv-results {
  position: relative;
  z-index: 1;
}

/* shift case content below the strip */
.case-v2 { padding-top: 70px; }
.cv-head { padding-left: 6px; padding-right: 6px; }

/* CASE FILE / 001 label — more "stamp"-like */
.cv-idx {
  display: inline-flex; align-items: center;
  padding: 5px 10px;
  border: 1px solid rgba(var(--red-glow), 0.5);
  color: var(--red);
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
}

@media (max-width: 900px) {
  .cv-watermark { font-size: 20px; right: 20px; padding: 10px 14px; }
  .cv-corner { width: 14px; height: 14px; }
}
@media (max-width: 540px) {
  .cv-watermark { display: none; }
  .case-v2 { padding-top: 56px; }
}

/* ===========================================
   ===== Shot clickable + zoom hint =====
   =========================================== */
.shot-frame {
  position: relative;
  aspect-ratio: 9 / 19.5;
  background: var(--bg-2);
  border: 1px solid var(--line);
  border-radius: 14px;
  overflow: hidden;
  transition: transform .5s cubic-bezier(.2,.7,.2,1), border-color .35s;
  padding: 0;
  cursor: pointer;
  display: block;
  width: 100%;
}
.shot-frame:hover {
  transform: translateY(-3px);
  border-color: var(--red);
}
.shot-frame:hover .shot-zoom { opacity: 1; transform: translate(-50%, -50%) scale(1); }
.shot-zoom {
  position: absolute;
  left: 50%; top: 50%;
  transform: translate(-50%, -50%) scale(0.85);
  width: 36px; height: 36px;
  border-radius: 50%;
  background: rgba(10,10,11,0.78);
  color: #fff;
  display: flex; align-items: center; justify-content: center;
  opacity: 0;
  transition: opacity .25s, transform .25s cubic-bezier(.2,.7,.2,1);
  border: 1px solid rgba(255,255,255,0.18);
  pointer-events: none;
}

/* ===========================================
   ===== Lightbox =====
   =========================================== */
.cv-lightbox {
  position: fixed;
  inset: 0;
  z-index: 300;
  background: rgba(6,6,8,0.92);
  backdrop-filter: blur(10px);
  -webkit-backdrop-filter: blur(10px);
  display: flex; flex-direction: column;
  align-items: center; justify-content: center;
  padding: 48px 24px 24px;
  animation: lbIn .25s ease-out;
}
@keyframes lbIn {
  from { opacity: 0; }
  to { opacity: 1; }
}
.cv-lb-stage {
  position: relative;
  max-width: min(420px, 92vw);
  max-height: calc(100vh - 180px);
  display: flex; flex-direction: column;
  gap: 14px;
  animation: lbStage .35s cubic-bezier(.2,.7,.2,1);
}
@keyframes lbStage {
  from { transform: translateY(20px) scale(0.98); opacity: 0; }
  to { transform: translateY(0) scale(1); opacity: 1; }
}
.cv-lb-stage img {
  display: block;
  width: 100%;
  height: auto;
  max-height: calc(100vh - 220px);
  object-fit: contain;
  border-radius: 14px;
  border: 1px solid rgba(255,255,255,0.08);
  box-shadow: 0 30px 80px rgba(0,0,0,0.6);
}
.cv-lb-caption {
  display: flex; gap: 12px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.12em;
  color: var(--ink-2);
}
.cv-lb-id { color: var(--red); letter-spacing: 0.18em; }
.cv-lb-close {
  position: absolute;
  top: 20px; right: 20px;
  width: 40px; height: 40px;
  background: transparent;
  border: 1px solid var(--line-2);
  color: #fff;
  cursor: pointer;
  display: flex; align-items: center; justify-content: center;
  transition: background .25s, border-color .25s;
}
.cv-lb-close:hover { background: var(--red); border-color: var(--red); }
.cv-lb-close-bar {
  position: absolute;
  width: 16px; height: 1px;
  background: #fff;
  transform: rotate(45deg);
}
.cv-lb-close-bar.v { transform: rotate(-45deg); }

.cv-lb-nav {
  position: absolute;
  bottom: 24px; left: 50%;
  transform: translateX(-50%);
  display: flex; align-items: center; gap: 18px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  color: var(--ink-2);
}
.cv-lb-btn {
  width: 38px; height: 38px;
  background: transparent;
  border: 1px solid var(--line-2);
  color: #fff;
  font-size: 16px;
  cursor: pointer;
  transition: background .25s, border-color .25s;
}
.cv-lb-btn:hover { background: var(--red); border-color: var(--red); }
.cv-lb-counter {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  color: var(--ink-2);
}

/* ===========================================
   ===== DIFF GRID (Чем отличаемся) =====
   =========================================== */
.diff-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
  margin-top: 32px;
}
.diff-card {
  position: relative;
  background: var(--bg);
  padding: 36px 32px 40px;
  display: flex;
  flex-direction: column;
  gap: 14px;
  transition: background .35s ease;
  overflow: hidden;
}
.diff-card:hover {
  background: var(--bg-2);
}
.diff-card-head {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 16px;
  padding-bottom: 18px;
  border-bottom: 1px solid var(--line);
}
.diff-idx {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.22em;
  color: var(--red);
  font-weight: 600;
}
.diff-tag {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ink-3);
  padding: 4px 9px;
  border: 1px solid var(--line-2);
}
.diff-title {
  font-family: var(--serif);
  font-weight: 600;
  font-size: clamp(20px, 1.7vw, 24px);
  line-height: 1.2;
  letter-spacing: -0.02em;
  color: var(--ink);
  margin-top: 4px;
  text-wrap: balance;
}
.diff-body {
  font-family: var(--sans);
  font-size: 15px;
  line-height: 1.6;
  color: var(--ink-2);
  text-wrap: pretty;
}
.diff-corner {
  position: absolute;
  right: 0; top: 0;
  width: 32px; height: 32px;
  opacity: 0;
  transition: opacity .35s ease;
}
.diff-corner::before,
.diff-corner::after {
  content: '';
  position: absolute;
  background: var(--red);
}
.diff-corner::before {
  right: 0; top: 0;
  width: 32px; height: 1px;
}
.diff-corner::after {
  right: 0; top: 0;
  width: 1px; height: 32px;
}
.diff-card:hover .diff-corner { opacity: 1; }

@media (max-width: 1100px) {
  .diff-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 720px) {
  .diff-grid { grid-template-columns: 1fr; }
  .diff-card { padding: 28px 24px 32px; }
}

/* ===========================================
   ===== DIFF BENTO (новая раскладка отличий) =====
   =========================================== */
.diff-bento {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  grid-template-rows: minmax(220px, auto) minmax(220px, auto);
  grid-template-areas:
    "a a a a b b"
    "a a a a c c"
    "d d d e e e"
    "d d d e e e";
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
  margin-top: 36px;
  position: relative;   /* offsetParent for the scroll-assembly measurement */
}
.db-card { will-change: translate, scale, opacity; }
@media (min-width: 1101px) {
  .diff-bento {
    grid-template-rows: minmax(280px, auto) minmax(280px, auto);
    grid-template-areas:
      "a a a b b c c"
      "a a a d d e e";
    grid-template-columns: repeat(7, 1fr);
  }
}
.db-card {
  position: relative;
  background: var(--bg);
  padding: 32px 30px 34px;
  display: flex;
  flex-direction: column;
  gap: 14px;
  overflow: hidden;
  transition: background .35s ease, transform .5s ease;
  isolation: isolate;
}
.db-card::after {
  /* hairline grid texture */
  content: '';
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(to right, color-mix(in oklab, var(--ink) 4%, transparent) 1px, transparent 1px),
    linear-gradient(to bottom, color-mix(in oklab, var(--ink) 4%, transparent) 1px, transparent 1px);
  background-size: 36px 36px;
  opacity: 0;
  transition: opacity .5s ease;
  pointer-events: none;
  z-index: 0;
}
.db-card > * { position: relative; z-index: 1; }
.db-card:hover { background: var(--bg-2); }
.db-card:hover::after { opacity: 1; }

.db-card.is-featured {
  background: linear-gradient(165deg, var(--bg-2) 0%, var(--bg) 100%);
  padding: 44px 44px 48px;
  justify-content: space-between;
}
.db-card.is-featured::before {
  content: '';
  position: absolute;
  left: 0; top: 0; bottom: 0;
  width: 2px;
  background: var(--red);
  z-index: 2;
}
.db-head {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 16px;
  padding-bottom: 16px;
  border-bottom: 1px solid var(--line);
}
.db-idx {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.22em;
  color: var(--red);
  font-weight: 600;
}
.db-tag {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ink-3);
  padding: 4px 9px;
  border: 1px solid var(--line-2);
}
.db-title {
  font-family: var(--serif);
  font-weight: 600;
  font-size: clamp(20px, 1.6vw, 24px);
  line-height: 1.2;
  letter-spacing: -0.02em;
  color: var(--ink);
  margin: 4px 0 0;
  text-wrap: balance;
}
.db-card.is-featured .db-title {
  font-size: clamp(28px, 2.6vw, 40px);
  line-height: 1.1;
  letter-spacing: -0.025em;
}
.db-body {
  font-family: var(--sans);
  font-size: 14.5px;
  line-height: 1.6;
  color: var(--ink-2);
  text-wrap: pretty;
}
.db-card.is-featured .db-body {
  font-size: 17px;
  line-height: 1.55;
  max-width: 38ch;
  color: var(--ink-2);
}
.db-corner {
  position: absolute;
  right: 0; top: 0;
  width: 28px; height: 28px;
  opacity: 0;
  transition: opacity .35s ease;
  z-index: 2;
}
.db-corner::before,
.db-corner::after {
  content: '';
  position: absolute;
  background: var(--red);
}
.db-corner::before { right: 0; top: 0; width: 28px; height: 1px; }
.db-corner::after  { right: 0; top: 0; width: 1px; height: 28px; }
.db-card:hover .db-corner { opacity: 1; }

.db-feat-mark {
  position: absolute;
  right: 44px; bottom: 44px;
  width: 64px; height: 64px;
  display: block;
  z-index: 2;
}
.db-feat-line {
  position: absolute;
  right: 0; top: 50%;
  width: 64px; height: 1px;
  background: var(--red);
  transform-origin: right center;
}
.db-feat-dot {
  position: absolute;
  right: -3px; top: 50%;
  width: 7px; height: 7px;
  border-radius: 50%;
  background: var(--red);
  transform: translateY(-50%);
  box-shadow: 0 0 0 6px color-mix(in oklab, var(--red) 18%, transparent);
}

@media (max-width: 1100px) {
  .diff-bento {
    grid-template-columns: repeat(4, 1fr);
    grid-template-areas:
      "a a a a"
      "b b c c"
      "d d e e";
    grid-template-rows: auto auto auto;
  }
  .db-card.is-featured { padding: 36px 32px 40px; }
  .db-feat-mark { right: 32px; bottom: 32px; }
}
@media (max-width: 720px) {
  .diff-bento {
    grid-template-columns: 1fr;
    grid-template-areas: "a" "b" "c" "d" "e";
  }
  .db-card { padding: 26px 22px 28px; }
  .db-card.is-featured { padding: 30px 24px 34px; }
  .db-feat-mark { display: none; }
}

/* ===========================================
   ===== CASE PREVIEW (компактный кейс) =====
   =========================================== */
.cases-list-v3 {
  margin-top: 36px;
  display: flex;
  flex-direction: column;
  gap: 28px;
}
.case-preview {
  position: relative;
  display: grid;
  grid-template-columns: 1.05fr 1fr;
  gap: 0;
  border: 1px solid var(--line);
  background: var(--bg);
  overflow: hidden;
  isolation: isolate;
}
.case-preview::before {
  /* subtle vertical divider that doesn't span full height */
  content: '';
  position: absolute;
  left: calc(1.05 / 2.05 * 100%);
  top: 48px; bottom: 48px;
  width: 1px;
  background: var(--line);
  z-index: 1;
}

/* ── zigzag: media on the right, content on the left ── */
.case-preview.is-reversed {
  grid-template-columns: 1fr 1.05fr;
}
.case-preview.is-reversed .cp-media { order: 2; }
.case-preview.is-reversed .cp-content { order: 1; }
.case-preview.is-reversed::before {
  left: calc(1 / 2.05 * 100%);
}
.case-preview.is-reversed .cp-phone-back {
  left: auto; right: 0;
  transform: rotate(13deg);
}
.case-preview.is-reversed .cp-phone-third {
  right: auto; left: 0;
  transform: rotate(-13deg);
}
.case-preview.is-reversed .cp-phone-front {
  left: auto; right: 25%;
  transform: rotate(1deg);
}
.case-preview.is-reversed:hover .cp-phone-back  { transform: rotate(16deg) translate(16px, -8px); }
.case-preview.is-reversed:hover .cp-phone-third { transform: rotate(-16deg) translate(-16px, -8px); }
.case-preview.is-reversed:hover .cp-phone-front { transform: rotate(1deg) translate(0, 6px); }
.case-preview.is-reversed .cp-phone-tag { left: auto; right: 10px; }
.case-preview.is-reversed .cp-media-meta { left: auto; right: 28px; }

.cp-media {
  position: relative;
  background: linear-gradient(160deg, var(--bg-2) 0%, var(--bg) 100%);
  min-height: 460px;
  padding: 48px 40px;
  display: flex;
  align-items: center;
  justify-content: center;
  overflow: hidden;
}
.cp-grid-bg {
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(to right, color-mix(in oklab, var(--ink) 5%, transparent) 1px, transparent 1px),
    linear-gradient(to bottom, color-mix(in oklab, var(--ink) 5%, transparent) 1px, transparent 1px);
  background-size: 48px 48px;
  mask-image: radial-gradient(ellipse at center, black 35%, transparent 80%);
  -webkit-mask-image: radial-gradient(ellipse at center, black 35%, transparent 80%);
  pointer-events: none;
}
.cp-phones {
  position: relative;
  width: 100%;
  max-width: 480px;
  aspect-ratio: 1 / 0.92;
}
.cp-phone {
  position: absolute;
  width: 50%;
  aspect-ratio: 9 / 16;
  border-radius: 22px;
  overflow: hidden;
  border: 1px solid color-mix(in oklab, var(--ink) 14%, transparent);
  background: var(--bg-2);
  box-shadow:
    0 24px 60px -20px rgba(0,0,0,.6),
    0 8px 20px -8px rgba(0,0,0,.5);
  transition: transform .6s cubic-bezier(.2,.7,.2,1);
}
.cp-phone img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}
/* ── веер из трёх экранов: аккаунт · статистика · рилз ── */
.cp-phone-back {
  left: 0;
  top: 9%;
  transform: rotate(-13deg);
  z-index: 1;
}
.cp-phone-third {
  right: 0;
  top: 11%;
  transform: rotate(13deg);
  z-index: 2;
}
.cp-phone-front {
  left: 25%;
  bottom: 0;
  transform: rotate(-1deg);
  z-index: 3;
}
.case-preview:hover .cp-phone-back  { transform: rotate(-16deg) translate(-16px, -8px); }
.case-preview:hover .cp-phone-third { transform: rotate(16deg)  translate(16px, -8px); }
.case-preview:hover .cp-phone-front { transform: rotate(-1deg)  translate(0, 6px); }

.cp-phone-tag {
  position: absolute;
  left: 10px; top: 10px;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  font-weight: 600;
  color: var(--ink);
  background: color-mix(in oklab, var(--bg) 80%, transparent);
  backdrop-filter: blur(6px);
  -webkit-backdrop-filter: blur(6px);
  padding: 5px 9px 5px 7px;
  border: 1px solid color-mix(in oklab, var(--ink) 18%, transparent);
  display: inline-flex;
  align-items: center;
  gap: 6px;
}
.cp-phone-tag-dot {
  width: 6px; height: 6px;
  border-radius: 50%;
  background: var(--red);
  box-shadow: 0 0 0 3px color-mix(in oklab, var(--red) 22%, transparent);
}
.cp-media-meta {
  position: absolute;
  left: 28px; bottom: 24px;
  display: flex;
  gap: 10px;
  align-items: baseline;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-3);
}
.cp-media-meta .cp-dot { color: var(--red); }

.cp-content {
  padding: 56px 56px 48px;
  display: flex;
  flex-direction: column;
  gap: 18px;
}
.cp-meta {
  display: flex;
  align-items: baseline;
  gap: 14px;
  padding-bottom: 14px;
  border-bottom: 1px solid var(--line);
}
.cp-idx {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.22em;
  font-weight: 600;
  color: var(--red);
}
.cp-niche {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ink-3);
  padding: 3px 9px;
  border: 1px solid var(--line-2);
}
.cp-brand {
  font-family: var(--serif);
  font-size: clamp(48px, 5.2vw, 76px);
  letter-spacing: -0.04em;
  line-height: .95;
  color: var(--ink);
  font-weight: 600;
  margin: 2px 0 -6px;
}
.cp-brand-sub {
  display: block;
  font-size: clamp(18px, 1.5vw, 22px);
  letter-spacing: -0.01em;
  line-height: 1.1;
  color: var(--ink-2);
  font-weight: 500;
  margin-top: 10px;
}
.cp-headline {
  font-family: var(--serif);
  font-size: clamp(22px, 1.9vw, 28px);
  line-height: 1.22;
  letter-spacing: -0.02em;
  color: var(--ink);
  margin: 4px 0 0;
  text-wrap: balance;
  font-weight: 500;
}
.cp-headline .hl-minor {
  font-size: 0.78em;
}
.cp-pitch {
  font-family: var(--sans);
  font-size: 15px;
  line-height: 1.6;
  color: var(--ink-2);
  text-wrap: pretty;
  max-width: 44ch;
}
.cp-stats {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  margin-top: 12px;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.cp-stat {
  padding: 18px 0 16px;
  position: relative;
}
.cp-stat + .cp-stat::before {
  content: '';
  position: absolute;
  left: 0; top: 18px; bottom: 18px;
  width: 1px;
  background: var(--line);
}
.cp-stat + .cp-stat { padding-left: 18px; }
.cp-stat-v {
  display: block;
  font-family: var(--serif);
  font-size: clamp(28px, 2.6vw, 36px);
  line-height: 1;
  letter-spacing: -0.02em;
  color: var(--ink);
  font-weight: 600;
}
.cp-stat-v em {
  font-style: normal;
  color: var(--red);
  font-size: .7em;
  margin-left: 1px;
}
.cp-stat-l {
  display: block;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-3);
  margin-top: 8px;
}
.cp-link {
  margin-top: 14px;
  display: inline-flex;
  align-items: center;
  gap: 12px;
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ink);
  padding: 14px 0 0;
  border-top: 1px solid transparent;
  align-self: flex-start;
  transition: gap .25s ease, color .25s ease;
}
.cp-link .arrow { color: var(--red); transition: transform .25s ease; }
.cp-link:hover { gap: 18px; }
.cp-link:hover .arrow { transform: translateX(4px); }

.cases-foot {
  margin-top: 36px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  flex-wrap: wrap;
}
.cases-foot-note {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-3);
}
.cases-foot-dot {
  width: 7px; height: 7px;
  border-radius: 50%;
  background: var(--red);
  box-shadow: 0 0 0 4px color-mix(in oklab, var(--red) 18%, transparent);
  animation: cases-pulse 2.4s ease-in-out infinite;
}
@keyframes cases-pulse {
  0%, 100% { opacity: 1; }
  50% { opacity: .45; }
}

@media (max-width: 980px) {
  .case-preview,
  .case-preview.is-reversed {
    grid-template-columns: 1fr;
  }
  .case-preview::before { display: none; }
  .case-preview.is-reversed .cp-media { order: 0; }
  .case-preview.is-reversed .cp-content { order: 1; }
  .cp-media { min-height: 380px; padding: 36px 28px; }
  .cp-content { padding: 40px 32px 36px; }
}
@media (max-width: 560px) {
  .cp-content { padding: 32px 22px 30px; }
  .cp-stats { grid-template-columns: 1fr 1fr; }
  .cp-stat:nth-child(3) { grid-column: 1 / -1; border-top: 1px solid var(--line); }
  .cp-stat:nth-child(3)::before { display: none; }
}

/* ===========================================
   ===== CONTACT v2 (mini form on top, info below) =====
   =========================================== */
.contact-v2 .contact-form-wrap {
  max-width: 720px;
  margin: 36px auto 64px;
}
.contact-v2 h2 {
  font-size: clamp(40px, 5vw, 76px);
  margin-bottom: 4px;
}

.brief-mini {
  position: relative;
  padding: 40px 44px 36px;
  background: var(--bg-2);
  border: 1px solid var(--line);
}
.brief-mini::before {
  content: '';
  position: absolute;
  left: 0; top: 0; bottom: 0;
  width: 2px;
  background: var(--red);
}
.brief-mini-head {
  margin-bottom: 28px;
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.brief-stamp {
  display: inline-block;
  align-self: flex-start;
  font-family: var(--mono);
  font-size: 10.5px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--red);
  padding: 5px 10px;
  border: 1px solid rgba(var(--red-glow), 0.5);
}
.brief-mini-title {
  font-family: var(--serif);
  font-weight: 500;
  font-size: clamp(22px, 2.2vw, 30px);
  line-height: 1.2;
  letter-spacing: -0.02em;
  color: var(--ink);
}
.brief-mini-title .muted { color: var(--ink-2); font-weight: 300; }

.brief-mini-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 20px;
  margin-bottom: 24px;
}
.brief-mini .field { margin-bottom: 0; }
.brief-mini .field-l {
  display: block;
  font-family: var(--mono);
  font-size: 10.5px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ink-2);
  margin-bottom: 8px;
}
.brief-mini input {
  width: 100%;
  background: transparent;
  border: none;
  border-bottom: 1px solid var(--line-2);
  padding: 10px 0 12px;
  color: var(--ink);
  font-family: var(--sans);
  font-size: 17px;
  letter-spacing: -0.01em;
  outline: none;
  transition: border-color .25s;
}
.brief-mini input::placeholder { color: var(--ink-3); }
.brief-mini input:focus { border-bottom-color: var(--red); }

.brief-mini-submit {
  width: 100%;
  justify-content: center;
  margin-top: 8px;
  padding: 18px 28px;
  font-size: 13px;
}
.brief-mini-note {
  margin-top: 18px;
  font-family: var(--sans);
  font-size: 13px;
  line-height: 1.5;
  color: var(--ink-3);
  text-align: center;
  text-wrap: pretty;
}

/* info grid below the form */
.contact-info-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
  margin-top: 48px;
}
.contact-info-cell {
  background: var(--bg);
  padding: 22px 24px;
  display: flex;
  flex-direction: column;
  gap: 6px;
}
.contact-info-cell .k {
  font-family: var(--mono);
  font-size: 10.5px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--ink-3);
}
.contact-info-cell .v {
  font-family: var(--sans);
  font-size: 16px;
  color: var(--ink);
  text-decoration: none;
  transition: color .25s;
}
.contact-info-cell a.v:hover { color: var(--red); }
.contact-info-cell .v .dot { color: var(--ink-3); margin: 0 6px; }
.contact-info-cell .v a { color: var(--ink); text-decoration: none; transition: color .25s; }
.contact-info-cell .v a:hover { color: var(--red); }

@media (max-width: 900px) {
  .brief-mini { padding: 32px 28px; }
  .brief-mini-row { grid-template-columns: 1fr; gap: 18px; }
  .contact-info-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 540px) {
  .contact-info-grid { grid-template-columns: 1fr; }
  .brief-mini { padding: 28px 22px; }
}

/* override old .contact .row layout (we no longer use it) */
.contact-v2 .row { display: block; }